50,000 plantable kits, given away across Malaysia
50,000
plantable kits produced for the 2021 campaign
Each pack held a plantable pen-and-pencil set in a kraft tube, a seed-paper notepad and a cotton drawstring bag, printed in the brand's teal livery. Every pencil named its own seed — marigold, spinach — and the tube carried a four-step planting guide, because the kits were handed to members of the public with no one there to explain them.
- Quantity
- 50,000 kits
- Year
- 2021
- Market
- Malaysia
- Handover
- Free giveaway at service stations