Home / Case studies / Four briefs, one mark
in
Desk and events · four briefs · one mark
Four briefs, one mark.
Four separate LinkedIn briefs over time, each a different material: a mega jute kit with pens in tubes, pink cotton bags with cards, a moss tile with the mark set into it, and a pair of pen stands with a column of moss in each. The mark stays the same. The piece changes with the occasion.
- Client
- One
- Mega jute kit: pens in printed tubes, kraft pouches, a jute bag
- Two
- Pink cotton sling bags with printed cards
- Three
- Forest Aqua Tile with the mark set into the moss
- Four
- A pair of moss pen stands, black, with the mark on top
One mark, many surfaces.
A strong mark can go on almost anything, which is the trap: it ends up on everything and means nothing. The better question is which material suits the moment. Jute for an event where hundreds of bags are handed out. Cotton in the brand's own pink for a smaller, softer handover. Moss for the desk of someone who stayed.
The pen stands were the last brief. A black block, a column of preserved moss, the mark on top. Two of them, as a pair.
Jute for the crowd. Moss for the one who stayed.
The four pieces.
The pieces, from the collection.
More work, made for clients.
Custom corkA sustainable energy company
Cufflinks, held in a small forest
Over 3,000 custom cork cufflink boxes, each 3 × 3 × 2 inches, with preserved moss inside for a sustainable energy company.
Bespoke giftsAn energy company
Twelve wall frames, one campaign line
A campaign line set into three by two feet of moss, bark and cork, twelve times over, in 20 days.
At scalePETRONAS
50,000 kits, nobody to explain
A giveaway that had to explain itself, handed out at service stations.
Brief something like this.
How many, by when, the budget per gift. We reply on WhatsApp within a day, with a shortlist and rates before GST.