Twelve wall frames, one campaign line.

An energy company wanted its campaign line on the walls of the people who lead its group companies. We set it in three by two feet of dried flowers, preserved moss, bark and cork, and made twelve by hand, one piece at a time.

Brief something like this

12wall frames, each 3 × 2 feet, finished in 20 days

Client: An energy company, name withheld
Made for: The directors of its group companies
The frame: 3 × 2 feet of preserved moss, bark, cork and dried flowers, with the campaign medallion at its heart
Also made: Moss tiles
Care: No water, no sunlight, no soil
Brief to finished frames: 20 days
Made by: Five people in our studio

The brief.

A campaign line is easy to print and easy to walk past. The team wanted the line to sit inside something living-looking, something that would make anyone walking past slow down and look twice.

It had to last for years on an office wall, with no watering, no grow lights and no gardener on call. And it had to feel like their landscape: green, open, a river running through it, with the brand's round mark at its heart.

“Make the line something people want to touch.”

How we summed up the brief.

What we made.

Three shades of reindeer moss for the hills, bark and cork for the ground, sola-wood flowers and dried stems along a winding path, and the campaign medallion set into cork at the centre.

Hands setting dried flowers and stems into a bed of moss — Placing the path

Rows of dried seed pods laid along the moss — Seed pods

A white sola-wood flower set beside a piece of bark — Sola-wood flower

Blue dried flowers and cork set into moss — Colour, last

Another frame in the set, with a river of blue running through the moss — Another frame in the set

The making photographs are tidied for light and dust. In the finished frames the client's printed mark and line are replaced; the plants, moss, cork and frame are as photographed.