A cork desk organiser with preserved moss, holding pencils, a sticky-note block, a seed-paper card and a small wooden pot, with the client’s mark on the front — Pictures on this page were neatened with AI: background, light and sharpness only. Products, marks and wording are as photographed.

Desk · three briefs · real estate

Three briefs, one client.

Godrej Properties came to us three times. First a festive kit on seed paper: a notebook, a calendar, pencils and a letter called The Paper of Goodness. Then a cork desk organiser with preserved moss, the Grove. Then a map of India in moss on a pen stand, for a national day.

Brief something like this

3briefs, one client, from paper to moss

Client: Godrej Properties
Brief one: “Let your ideas grow” festive kit: seed-paper notebook, plantable calendar, seed pencils on a card, The Paper of Goodness letter
Brief two: The Grove: cork desk organiser with preserved moss, the mark on the front rail
Brief three: A map of India in preserved moss on a pen stand: “Rooted in values, growing with India”

The letter that started it.

The first kit carried a letter printed on seed paper, The Paper of Goodness. It asked the reader to write down one thing they wanted to grow in their life, fold the page, and plant it. That is a lot to ask of a corporate gift, and it worked because the paper could do it.

The second brief was for something that would stay on the desk: cork, with a square of preserved moss, slots for pencils and a block of notes. The third was for a national day, a map of the country in moss, with the line “Rooted in values, growing with India” on the base.