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Home / Case studies / A tagline you can plant

A white seed-paper notebook printed with the client’s name, Inspire the Next, with a blue illustration of two people and plants, beside two kraft cards each holding a seed pencil Hitachi
Pictures on this page were neatened with AI: background, light and sharpness only. Products, marks and wording are as photographed.

Plantable · a line and a mark · engineering

A tagline you can plant.

For Hitachi, a seed-paper notebook carrying the mark and the line, with a small blue illustration of two people growing something, and two seed pencils on printed kraft cards. Everything on the desk can go into a pot.

Brief something like this

100%of the kit grows: the notebook, the cards, the pencils
Client
Hitachi
Pieces
Seed-paper notebook · two seed pencils on kraft cards
Print
The mark and the line in black; the illustration in two blues

A tagline that means something on seed paper.

“Inspire the Next” is about what comes after. On ordinary paper it is a line on a cover. On seed paper the cover itself has a next: a pot, a window, a plant. The illustration was drawn to say that without a caption, two figures and two shoots.

The pencils sit on kraft cards with the planting instruction printed on the back, so the pencil and the explanation stay together until the pencil is used.

The cover has a next. That is the point of the paper.
The notebook cover, close
The notebook
Two seed pencils on printed kraft cards
Pencils on cards

Film

The cover, planted.

Our own film of seed paper going into a pot.

The pieces, from the collection.

Brief something like this

More work, made for clients.

Brief something like this.

How many, by when, the budget per gift. We reply on WhatsApp within a day, with a shortlist and rates before GST.