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Hitachi
Plantable · a line and a mark · engineering
A tagline you can plant.
For Hitachi, a seed-paper notebook carrying the mark and the line, with a small blue illustration of two people growing something, and two seed pencils on printed kraft cards. Everything on the desk can go into a pot.
- Client
- Hitachi
- Pieces
- Seed-paper notebook · two seed pencils on kraft cards
- The mark and the line in black; the illustration in two blues
A tagline that means something on seed paper.
“Inspire the Next” is about what comes after. On ordinary paper it is a line on a cover. On seed paper the cover itself has a next: a pot, a window, a plant. The illustration was drawn to say that without a caption, two figures and two shoots.
The pencils sit on kraft cards with the planting instruction printed on the back, so the pencil and the explanation stay together until the pencil is used.
The cover has a next. That is the point of the paper.


Film
The cover, planted.
Our own film of seed paper going into a pot.
The pieces, from the collection.
More work, made for clients.
EventsMotorola Solutions
A folder, every page plantable
A handover folder with a letter explaining itself, a seed-paper booklet and a paper pen in the spine.
Custom kitPadcare
No plastic in the bag
Bamboo flask, coffee-husk mug, cork coaster and seed-capped paper pens, for a company that recycles waste.
CalendarPhysicswallah
Twelve months, each one planted
Twelve seed-paper months on a laser-cut wooden stand with the mark, in a labelled kraft box.
Brief something like this.
How many, by when, the budget per gift. We reply on WhatsApp within a day, with a shortlist and rates before GST.



