Six pieces, one jute bag.

For an Adobe event, a kit that could be handed to each of 750 delegates in a second: a jute sling bag holding a kraft folder and pouch, coco pots with peat, seed pencils and pens, and plantable notepads. Everything printed with the mark, nothing to assemble on the day.

Brief something like this

6pieces in each bag, every one printed

Client: Adobe
Format: Jute event kit
In the bag: Kraft folder · kraft pouch · 2 mini coco pots with peat · 5 seed pencils and 7 seed pens (colour ink) · 2 plantable notepads · jute sling bag
Finish: The Adobe mark, one colour, on every piece
Delegates: 750

A kit for a queue.

Event kits are judged in the first five seconds and the last five minutes. The first five: does it look like the brand, does it feel good in the hand. The last five: does it survive the trip home and get used.

Jute does both. The bag is the pack, so there is no box to throw away at the venue. Inside, the pieces are the ones people keep: a folder, a notepad, pencils that grow.