A jute-and-cotton-net backpack with seed pens and colour pencils in kraft tubes, cocopeat discs, a cork pouch and a seed-paper notebook, marked Adani Wilmar SeeDS — Pictures on this page were neatened with AI: background, light and sharpness only. Products, marks and wording are as photographed.

Onboarding · a long-running client · a group

One kit opened a group.

The Adani Foundation has been one of our longest-running clients. It began in 2023 with a summer-internship kit for Adani Wilmar's SeeDS programme, more than 300 of them. The kit did its own selling: briefs followed from other departments, then from other companies in the group.

Brief something like this

1kit that opened the door to a group of companies

First client: Adani Wilmar, SeeDS internship programme
Grew into: Other departments, Adani Foundation, AdaniConneX and more
In the kit: Jute-and-cotton-net backpack · seed pens and colour pencils in kraft tubes · cocopeat discs · cork pouch · seed-paper notebook
Format: Seed-led joining kit
Kits: More than 300
First order: 2023

A kit that recommended itself.

Interns are the best audience a gift can have. They are new, they are curious, they carry the bag to every floor of the building, and they talk.

The SeeDS kit was built for that. A backpack in jute and cotton net, so it is used, not stored. Seed pens and pencils in tubes. Cocopeat discs to plant them in. A seed-paper notebook. Within a season, managers in other departments were asking who made it. Then the Foundation. Then a data-centre company in the group.

The brief for the next order usually arrives from someone who was given the last one.

The kit, piece by piece.

Everything in it is either grown, planted or carried for years.

The whole kit laid out wide: backpack, tubes, notebook, pouch and discs — The whole kit

The backpack, close — Jute and cotton net

The kit from the front, tubes open — Pens and pencils in tubes

The kit as photographed for the case study — Notebook, pouch, discs

What came after the kit.

Four briefs from the same group, each a different piece.

The internship kitAdani Wilmar, SeeDS. The one that started it.
Plantable diariesFor AdaniConneX: a hardbound seed-paper diary with the mark on the cover.
A map of India in mossA desk pen stand with the country cut out and filled with moss.
Hand-painted calendarsFor the Foundation: field photographs turned into watercolours. Read that story