Two kraft tubes with the client’s lids, one reading Better When Natural, three seed pencils marked beans, carrot and spinach, a cocopeat disc, a wooden marker and a seed-paper card — Pictures on this page were neatened with AI: background, light and sharpness only. Products, marks and wording are as photographed.

Grow kit · vegetables · fresh produce

Pencils that grow vegetables.

ICAPP delivers fresh fruit and vegetables. We put the garden in a tube: three seed pencils marked beans, carrot and spinach, a cocopeat disc that swells into soil, a wooden marker and a card that says how. The lid carries the mark; the sleeve says “Better when natural”.

Brief something like this

3vegetables in three pencils: beans, carrot, spinach

Client: ICAPP
In the tube: Three seed pencils, vegetable seeds · cocopeat disc · wooden marker stick · seed-paper card
The tube: Kraft, printed sleeve in the brand's green, printed lid

Match the seed to the company.

Most seed pencils carry basil or marigold because they come up quickly and almost anywhere. For a company that sells vegetables, the seed should be a vegetable. Beans, carrot and spinach all germinate on a windowsill in a cocopeat disc, and all three are things the company delivers.

The tube is the packaging and the pot in one: the disc goes in the lid, water on top, pencil stub in. The wooden stick marks which of the three is in which pot.