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Home / Case studies / 8,000 gullaks, one for everyone

A printed paper-tube coin bank in blue and orange One for every team member

Employee gifting · one gift for everyone

8,000 gullaks, one for everyone.

GMR wanted a single gift for its whole team, not a tiered set. We made them a gullak, the coin bank every Indian child knows, as a printed paper tube in the brand's blue and orange.

Brief something like this

8,000eco gullaks, one for every team member
Client
GMR
Occasion
Employee programme
Piece
Printed paper-tube coin bank
Finish
The brand's blue and orange, artwork by the client

GMR

We gave these eco-friendly gullaks made by bioQ to over 8,000 of our team members, and I must say that the design did work its magic.

Read the story

The full film

A coin bank that makes saving feel like magic.

The brief, the artwork built from scratch, three prototype colourways, and a tin base that rings with every coin.

Why a gullak.

Everyone has had one. A gullak is about saving, about small things adding up. For a company-wide gift it says something without a speech.

Made from paper tube instead of clay or plastic, it travels flat-safe in bulk, prints edge to edge, and is light enough to send to eight thousand desks without a freight bill that eats the budget.

More work, made for clients.

Brief something like this.

How many, by when, the budget per gift. We reply on WhatsApp within a day, with a shortlist and rates before GST.