A jute net bag holding a seed-paper notebook with the client’s red tab, green seed pencils and a kraft tube — Pictures on this page were neatened with AI: background, light and sharpness only. Products, marks and wording are as photographed.

Plantable · retail · 2021

Seed paper in their green.

For Levi's we made 400 small stationery kits in jute net bags, each with a seed-paper notebook carrying the red tab, seed pencils in the brand's green, and a paper pen with the mark. The pencils came back later on their own, as a reorder.

Brief something like this

2021the first order; the pencils have been reordered since

Client: Levi's
In the bag: Seed-paper notebook · seed pencils, green, basil · plantable paper pen · kraft tube
The bag: Jute net drawstring
Print: The red tab on paper; the wordmark on the pencils and pen
Quantity: 400 kits

A brand that is one shape and one colour.

Levi's is a red tab. Put it on a notebook and the notebook is theirs. So the paper stays its own colour, a warm off-white with the seeds visible, and the tab sits where it would sit on a pocket.

The pencils went the other way: green all over, the wordmark in black, and the seed name printed at the end so the person knows what will come up. Basil, because it comes up fast.