One line, proved four times.

HDFC Bank's bag says “Grow a life, not an addiction.” Inside it, everything grows: a seed-paper notepad, a tube of plantable pens and a tube of seed pencils. The gift repeats the line without printing it again.

Brief something like this

1line on the bag, and a kit that proves it

Client: HDFC Bank
The bag: Cotton drawstring, one-colour print
Inside: “Inspired from nature” seed-paper notepad · kraft tube of plantable paper pens · kraft tube of seed pencils

When the gift is the argument.

A campaign about growing something needs a gift that grows. Otherwise the line is a slogan on a tote and the tote ends up holding onions.

So the bag is cotton and says the line once. The notepad is seed paper. The pens are paper with a seed capsule in the end. The pencils are the same. The person who opens it finds the message four times without reading it four times.

The line is on the bag. The proof is in it.

What was in the bag.

The cotton bag with the client’s mark and the campaign line — The bag, one colour

The seed-paper notepad with a dandelion illustration — Seed-paper notepad

Plantable pens and pencils standing in kraft tubes — Pens and pencils, in tubes

Film

A page in a pot.

Our own film of seed paper being planted. The notepad in this kit is the same paper.

How a kit like this is put together.

The lineThe client's campaign line, set once, in one colour, on the bag.
The paperNotepad covers printed on seed paper; the illustration stays light so the seeds show.
The tubesPens and pencils sleeved in kraft tubes with a small printed label each.
The bagEverything laid in the same order in every bag, drawn closed, counted.