Four Diwalis, one idea each.

Every October the brief is the same words, "something for Diwali", and the answer is never the same box. Duro's was cork coasters, candles and treats with the box as part of the presentation. Cropin's was a plantable notepad and calendar with treats in kraft. ERM's and Health Catalyst's each took a different turn.

Brief something like this

4Diwalis, four hampers, no two alike

Duro: Cork coasters, candles and treats; the box forms part of the presentation
Cropin: Plantable notepad, desk calendar, candle and treats, in kraft pouches

What a Diwali hamper has to do.

It has to arrive in the week it is meant to, look like the company that sent it, and not be the fifth box of dry fruit on the desk. Cork and candle do the last part: a cork coaster is used all year, a beeswax candle is lit on the night, and neither has been seen in a hamper before.

The rest is the client's colour and the client's taste. Duro's green, Cropin's pink and purple, ERM's grey, Health Catalyst's blue.